TED: Ideas Worth Spreading

During my research, I watched a lot of videos, and one of the most interesting was the speech of Josh Luber, who is "a sneakerhead, a collector of rare or limited sneakers." In his demonstration, he talks about Nike company which creates exclusive sneakers around the world. In addition, their products drive crazy and create hype for other brands such as Adidas, Puma or Reebok.

So, Luber collects all information about Nike, and he takes his audience on a journey to discover "the treasure of Nike's marketing."